Sperimentare

Ecco una sintesi dell’approccio alla sperimentazione contenuto nel rapporto sull’innovazione del New York Times, da cui sto traendo alcuni spunti per il mio intervento al prossimo Festival della Comunicazione.

• Launch efforts quickly, then iterate. […] we can adopt the “minimal viable product” model […]
• Set goals and track progress.
• We must reward people who show initiative, even when their experiments fail.
• No project should be declared a success, or shuttered, without a de- brief on what we’ve learned.
• [dobbiamo essre] quicker and smarter about pulling resources from efforts that aren’t working..
• Plan for “version 2.0” and beyond.
• Make it easier to launch an experiment than to block one.